Marketing Management | AQA A-Level Business (7132)
Marketing Management
- 154 questions
- 13 subtopics
- The business functions, assessed on all three papers
- Paper 1, Paper 2 and Paper 3
Marketing management can be examined on any of the three papers.
It runs from setting a marketing objective through the research used to understand a market, to segmentation and the marketing mix that reaches the customer.
Sample questions from Marketing Management
Answer each one closed book first, then open the answer.
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Why businesses set marketing objectives
How do marketing objectives support coordination between marketing and other functional areas of a business?
Show the answer
Marketing objectives facilitate coordination between marketing and other business functions by establishing shared targets that different departments can work towards together. -
Brand loyalty and calculating the marketing measures
Calculate the sales growth when original sales = £8,250,000, new sales = £14,900,000.
Show the answer
Sales growth = ((14900000 − 8250000) ÷ 8250000) × 100 = 80.6 %. -
Sampling methods
What is stratified sampling?
Show the answer
Dividing the population into distinct subgroups based on shared characteristics and then selecting randomly from each subgroup in proportion to its size. -
Correlation, confidence intervals and extrapolation
If a scatter graph shows data points closely clustered around an upward-sloping line, what does this indicate?
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A strong positive correlation between the two variables. -
Calculating market share, market growth and sales growth
What is sales growth?
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The percentage change in a business's sales over a period of time. -
Segmentation and the bases for it
Define geographic segmentation.
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Dividing the market based on location, such as country, region, city, urban versus rural areas, or climate zones. -
The elements of the marketing mix
Why might a business need to adjust multiple elements of the marketing mix when changing just one?
Show the answer
The elements are interdependent; changing one (e.g. raising price) may require adjustments to others (e.g. improving product quality or promotion) to maintain a consistent and coherent offering. -
Product portfolio analysis and the Boston Matrix
What strategic decision must a business make regarding question mark products?
Show the answer
Whether to invest heavily to build market share and turn them into stars, or to divest if prospects are poor.
The 13 subtopics
One subtopic is one session. Work down the list.
| Subtopic | What it covers | Questions |
|---|---|---|
| Why businesses set marketing objectives | Sales volume and value, market size, market growth, sales growth and market share. | 11 |
| Brand loyalty and calculating the marketing measures | Brand loyalty as an objective, and the formulae for market share, sales growth and market growth. | 9 |
| Primary and secondary market research | The strengths and limits of each, and the difference between qualitative and quantitative data. | 11 |
| Sampling methods | Random, stratified and quota sampling, and the trade-offs between them. | 10 |
| Correlation, confidence intervals and extrapolation | Positive and negative correlation, why correlation is not cause, confidence intervals and extrapolation. | 13 |
| Price and income elasticity of demand | Interpreting PED and YED values, what elastic and inelastic mean, and how each informs a pricing decision. | 14 |
| Calculating market share, market growth and sales growth | The formulas for market share, market growth and sales growth, and the figures each calculation needs. | 9 |
| Segmentation and the bases for it | Demographic, geographic, income and behavioural segmentation, and what targeting and positioning mean. | 10 |
| Niche and mass marketing, targeting and market mapping | The case for each approach, what shapes a targeting decision, and using a market map. | 19 |
| The elements of the marketing mix | The four Ps, and the people, process and physical environment added for services. | 14 |
| Product portfolio analysis and the Boston Matrix | Stars, cash cows, question marks and dogs, and the strategy each calls for. | 9 |
| The product life cycle and extension strategies | The five stages, what marketing each needs, and how a life cycle can be extended. | 9 |
| Pricing, branding, place and the influences on the mix | Penetration pricing and skimming, branding, distribution, digital marketing, and what shapes the mix. | 16 |
How the guide is worked
Answering a question from memory stores it far better than reading the answer again. The guide runs that as a fixed procedure on one subtopic at a time, about twenty minutes a session.
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Step 1 · Closed book
Cover the answers. Work through one subtopic and write down what you can. Leave blanks where you have nothing.
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Step 2 · Open book
Go back to the top. Read each printed answer and write it out in full, including the ones you had right.
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Step 3 · Closed book again
Same questions, same order, from memory. The gap between pass one and pass three is the session result.
Read the full method, the return schedule and the research behind it.
Nearby topics
AQA A-Level Business Active Recall Guide
Every topic, not just this one. 1,819 questions with their answers.