Global Marketing | Edexcel A-Level Business (9BS0)
Global Marketing
- 91 questions
- 3 subtopics
- Theme 4: global business
- Paper 1 and Paper 3
Global marketing is the third section of Theme 4.
It covers whether a business sells the same thing everywhere or adapts it, the marketing mix applied across borders, the niches that exist worldwide, and the cultural differences that catch businesses out.
Sample questions from Global Marketing
Answer each one closed book first, then open the answer.
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Marketing
How does the polycentric approach reduce cultural risk?
Show the answer
Local teams with cultural knowledge make marketing decisions, minimising the chance of culturally inappropriate campaigns. -
Marketing
Why does retail structure affect global distribution decisions?
Show the answer
Countries differ in the prevalence of supermarkets, small retailers, or informal markets, affecting how products reach consumers. -
Niche markets
What would happen if a business entering a global niche market failed to understand cultural preferences in different countries?
Show the answer
The business would likely fail to meet specific customer needs, resulting in poor sales and inability to compete effectively in the niche. -
Niche markets
How should promotion be tailored for global niche markets?
Show the answer
By communicating with the specific target audience using appropriate media, language, and cultural references that resonate with their values and interests. -
Cultural/social factors
Identify the groups with whom language barriers create communication challenges for international businesses.
Show the answer
Language barriers affect communication with customers, employees, suppliers, and in marketing materials. -
Cultural/social factors
Define inappropriate branding in an international context.
Show the answer
Inappropriate branding occurs when brand names, logos, colours, or imagery have negative or offensive associations in certain cultures.
The 3 subtopics
One subtopic is one session. Work down the list.
| Subtopic | What it covers | Questions |
|---|---|---|
| Marketing | Global, localised and glocalised strategies, ethnocentric, polycentric and geocentric approaches, the product, price, place and promotion decisions of marketing across borders, and Ansoff’s Matrix applied to global growth. | 62 |
| Niche markets | How global niche markets form from cultural diversity, what characterises their customers, and why competition in them is often limited. | 15 |
| Cultural/social factors | Cultural differences and local tastes, language and unintended meanings, and inappropriate branding, translation and promotion. | 14 |
How the guide is worked
Answering a question from memory stores it far better than reading the answer again. The guide runs that as a fixed procedure on one subtopic at a time, about twenty minutes a session.
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Step 1 · Closed book
Cover the answers. Work through one subtopic and write down what you can. Leave blanks where you have nothing.
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Step 2 · Open book
Go back to the top. Read each printed answer and write it out in full, including the ones you had right.
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Step 3 · Closed book again
Same questions, same order, from memory. The gap between pass one and pass three is the session result.
Read the full method, the return schedule and the research behind it.
Nearby topics
Edexcel A-Level Business Active Recall Guide
Every topic, not just this one. 2,305 questions with their answers.