The Commercialisation of Sport | Edexcel A-Level Physical Education (9PE0)
The Commercialisation of Sport
- 46 questions
- 4 subtopics
- Component 2: psychological and social principles of physical education
- Component 2
The Commercialisation of Sport is examined in Component 2, Psychological and social principles of physical education.
It covers commercialisation and sport as a commodity, broken time, spectatorism and the media, the Olympic Games and the 1984 commercial blueprint and franchises, Americanisation and global stars.
Sample questions from The Commercialisation of Sport
Answer each one closed book first, then open the answer.
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Commercialisation and sport as a commodity
What is sponsorship in sport?
Show the answer
Sponsorship is a business giving money, goods or services to a performer, team or event. The sponsor gains publicity and links its brand to success. -
Commercialisation and sport as a commodity
Why do businesses sponsor successful teams and performers?
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A successful team's positive image transfers to the sponsor's brand. The link raises brand awareness and sales. -
Broken time, spectatorism and the media
What is meant by spectatorism?
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Spectatorism is the growth of large paying crowds watching sport. Gate money from crowds made sport a commercial business. -
Broken time, spectatorism and the media
How did the abolition of football's maximum wage in 1961 affect commercialisation?
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Top players could earn far higher wages after 1961. Player wages have risen with the game's income ever since. -
The Olympic Games and the 1984 commercial blueprint
Why were few cities willing to host the 1984 Games?
Show the answer
Political problems, terrorism and debt from recent Games had made hosting unattractive. Los Angeles was the only serious bidder. -
The Olympic Games and the 1984 commercial blueprint
How did television rights help fund the 1984 Games?
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Ueberroth sold the American broadcast rights for a record sum. Television money became a major source of Olympic income. -
Franchises, Americanisation and global stars
What is the golden triangle?
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The golden triangle is the three-way relationship between sport, the media and sponsors. Each depends on the other two for money or content. -
Franchises, Americanisation and global stars
Why do sports stage fixtures on other continents?
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Leagues want to reach new fans and sell rights and merchandise abroad. The NFL has staged regular-season games in London since 2007.
The 4 subtopics
One subtopic is one session. Work down the list.
| Subtopic | What it covers | Questions |
|---|---|---|
| Commercialisation and sport as a commodity | Commercialisation and commodities, advertising, sponsorship, endorsement and merchandising, why businesses sponsor winners, the risks to sponsors and performers, and the impact on society. | 12 |
| Broken time, spectatorism and the media | Broken-time payments and the rugby split of 1895, the Rugby Football Union's stance, spectatorism and its growth, the early media, the maximum wage abolished in 1961, amateurism, and professional rugby union. | 11 |
| The Olympic Games and the 1984 commercial blueprint | Mexico City 1968, Munich 1972 and Montreal 1976, why few cities bid for 1984, Peter Ueberroth's Los Angeles Games, sponsorship and television rights, the financial outcome, and 1984 as a blueprint. | 11 |
| Franchises, Americanisation and global stars | Franchises and American franchise leagues, teams moving city, franchises in UK sport, the golden triangle, Americanisation of British sport, global sports stars, and fixtures staged on other continents. | 12 |
How the guide is worked
Answering a question from memory stores it far better than reading the answer again. The guide runs that as a fixed procedure on one subtopic at a time, about twenty minutes a session.
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Step 1 · Closed book
Cover the answers. Work through one subtopic and write down what you can. Leave blanks where you have nothing.
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Step 2 · Open book
Go back to the top. Read each printed answer and write it out in full, including the ones you had right.
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Step 3 · Closed book again
Same questions, same order, from memory. The gap between pass one and pass three is the session result.
Read the full method, the return schedule and the research behind it.
Nearby topics
Edexcel A-Level Physical Education Active Recall Guide
Every topic, not just this one. 2,108 questions with their answers.