Making Marketing Decisions | Edexcel GCSE Business (1BS0)
Making Marketing Decisions
- 78 questions
- 5 subtopics
- Paper 2
- Paper 2
Making Marketing Decisions is examined in Paper 2, Building a business (Theme 2).
It covers product design, life cycle and differentiation, price and pricing strategies, promotion strategies and technology, place and methods of distribution and using the marketing mix to make business decisions.
Sample questions from Making Marketing Decisions
Answer each one closed book first, then open the answer.
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Product design, life cycle and differentiation
What is the product life cycle?
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The product life cycle shows the stages a product passes through from launch to withdrawal. Sales and profit change at each stage. -
Product design, life cycle and differentiation
What is an extension strategy?
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An extension strategy is an action that lengthens a product's life by delaying its decline. An extension strategy is usually used in maturity or early decline. -
Price and pricing strategies
What is competitive pricing?
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Competitive pricing is setting a price close to that of rival products. Competitive pricing suits markets where products are similar, such as petrol. -
Price and pricing strategies
How can technology let a business change its prices as demand changes?
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Online systems let a business update prices instantly, raising them when demand is high and cutting them when it is low. Airlines and hotels price this way. -
Promotion strategies and technology
What are the risks of sponsorship?
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Sponsorship can be very expensive, and its effect on sales is hard to measure. Bad behaviour by a sponsored team or star can damage the brand. -
Promotion strategies and technology
What is targeted online advertising?
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Targeted online advertising shows adverts to internet users chosen by their browsing history, location or interests. Advertisers pay to reach only likely buyers. -
Place and methods of distribution
What is an e-tailer?
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An e-tailer is a business that sells to consumers online, through a website or app. ASOS is a UK e-tailer. -
Place and methods of distribution
Why might a craft jewellery maker sell through an online marketplace such as Etsy rather than open a shop?
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An online marketplace gives access to buyers nationwide without the cost of rent. The maker pays fees on each sale instead of fixed shop costs.
The 5 subtopics
One subtopic is one session. Work down the list.
| Subtopic | What it covers | Questions |
|---|---|---|
| Product design, life cycle and differentiation | The design mix of function, aesthetics and cost, the phases of the product life cycle, extension strategies such as new flavours, and why product differentiation matters. | 16 |
| Price and pricing strategies | Price skimming, penetration, competitive, cost-plus, premium and psychological pricing, loss leaders, a worked mark-up, and how technology, competition and segments shape prices. | 16 |
| Promotion strategies and technology | Advertising, sponsorship, product trials, special offers and branding, targeted online and viral advertising, e-newsletters, and matching promotion to the market segment. | 16 |
| Place and methods of distribution | Distribution channels, retailers and e-tailers with their advantages and disadvantages, click and collect, online marketplaces, and how e-commerce has changed UK high streets. | 15 |
| Using the marketing mix to make business decisions | How each element of the marketing mix affects the others, competitive advantage from product, price, promotion and place, and an integrated marketing mix for a luxury brand. | 15 |
How the guide is worked
Answering a question from memory stores it far better than reading the answer again. The guide runs that as a fixed procedure on one subtopic at a time, about twenty minutes a session.
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Step 1 · Closed book
Cover the answers. Work through one subtopic and write down what you can. Leave blanks where you have nothing.
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Step 2 · Open book
Go back to the top. Read each printed answer and write it out in full, including the ones you had right.
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Step 3 · Closed book again
Same questions, same order, from memory. The gap between pass one and pass three is the session result.
Read the full method, the return schedule and the research behind it.
Nearby topics
Edexcel GCSE Business Active Recall Guide
Every topic, not just this one. 672 questions with their answers.