Commercialisation and the Media | OCR A-Level Physical Education (H555)
Commercialisation and the Media
- 63 questions
- 5 subtopics
- Component 03: Socio-cultural issues in physical activity and sport
- Component 03
Commercialisation and the Media is examined in Component 03, Socio-cultural issues in physical activity and sport.
It covers what drives the commercialisation of sport, Impacts of commercialisation, television, radio, press and internet coverage, positive and negative effects of the media and sport as a commodity and the golden triangle.
Sample questions from Commercialisation and the Media
Answer each one closed book first, then open the answer.
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What drives the commercialisation of sport
How does advertising link business and sport?
Show the answer
Businesses buy advertising around sport to reach large audiences. Television advertising during live events is especially valuable. -
What drives the commercialisation of sport
Why do businesses want to be linked with successful performers?
Show the answer
A successful performer's positive image transfers to the brand. The association can raise sales and brand recognition. -
Impacts of commercialisation
Why can commercialisation widen the gap between sports?
Show the answer
Money flows to the most popular televised sports. Minority sports struggle for funding and coverage. -
Impacts of commercialisation
How can commercialisation harm spectators?
Show the answer
Ticket prices and subscriptions can become very expensive. Fixtures may be moved to inconvenient times for broadcasters. -
Television, radio, press and internet coverage
Why have satellite broadcasters taken over many live sports rights since the 1990s?
Show the answer
Satellite broadcasters can pay more because subscriptions bring a steady income. Exclusive live sport persuades viewers to subscribe. -
Television, radio, press and internet coverage
How has the internet changed sports coverage?
Show the answer
The internet offers live streaming, instant results and highlights on demand. Fans can follow sport anywhere on phones and tablets. -
Positive and negative effects of the media
How can the media harm performers?
Show the answer
Media scrutiny can invade a performer's private life. Criticism can damage confidence and mental health. -
Positive and negative effects of the media
How can the media sensationalise sport?
Show the answer
The media can exaggerate rivalries and controversies to attract audiences. Sensational coverage can inflame fans and damage reputations.
The 5 subtopics
One subtopic is one session. Work down the list.
| Subtopic | What it covers | Questions |
|---|---|---|
| What drives the commercialisation of sport | Commercialisation and its drivers of public interest, media interest and professionalism, advertising, sponsorship, endorsement and merchandising, elite and grassroots money, leisure time, disposable income and globalisation. | 12 |
| Impacts of commercialisation | Benefits and harms of commercialisation for society, individual sports, performers and spectators, the gap between sports, pressure to cheat, restrictions from sponsorship, and female and minority sports. | 13 |
| Television, radio, press and internet coverage | Terrestrial free-to-air and subscription satellite television, pay-per-view, the Premier League of 1992, listed events, radio and local radio, the written press, the internet, streaming services and social media. | 14 |
| Positive and negative effects of the media | How the media helps and harms individual sports, performers and spectators, cricket changed for television, live attendance, sensationalism and stereotypes, and promoting sport for all. | 12 |
| Sport as a commodity and the golden triangle | Sport as a commodity, the golden triangle of sport, media and business, what each gains, the two-way relationship, sponsors' power, performers, sports left outside, event timing and professionalisation. | 12 |
How the guide is worked
Answering a question from memory stores it far better than reading the answer again. The guide runs that as a fixed procedure on one subtopic at a time, about twenty minutes a session.
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Step 1 · Closed book
Cover the answers. Work through one subtopic and write down what you can. Leave blanks where you have nothing.
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Step 2 · Open book
Go back to the top. Read each printed answer and write it out in full, including the ones you had right.
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Step 3 · Closed book again
Same questions, same order, from memory. The gap between pass one and pass three is the session result.
Read the full method, the return schedule and the research behind it.
Nearby topics
OCR A-Level Physical Education Active Recall Guide
Every topic, not just this one. 2,133 questions with their answers.