Look inside the OCR A-Level Business H436 guide (H436)

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Look inside the OCR A-Level Business H436 guide

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OCR · A-Level · H436
Business H436
Active Recall Guide
2,383 questions
Business H436Contents
Contents
7 topics, 164 subtopics
  1. Business Activity326
  2. Marketing428
  3. People364
  4. Operations250
  5. Finance343
  6. External Influences232
  7. Strategy, Risk and Managing Change440
ii
MarketingQuestions
Marketing
The purpose of marketing and the unique selling point
  1. What is marketing?
  2. Define the term unique selling point.
  3. Give two ways a business can create a unique selling point.
  4. Why does a business need to identify its market before it designs a product?
  5. How does marketing increase a business's sales revenue?
  6. State two things a business needs to understand about its customers.
  7. How does marketing inform customers rather than simply persuade them?
  8. A small bakery makes excellent products but its sales have been flat for two years. How could marketing help it?
  9. Why is a unique selling point valuable when competitors cut their prices?
12
MarketingAnswers
Answers
The purpose of marketing and the unique selling point
  1. Marketing is the process of identifying, anticipating and satisfying customer needs profitably, and communicating with those customers so that they buy from the business.
  2. A unique selling point, or USP, is a feature of a product that competitors do not offer and that gives customers a distinct reason to buy it.
  3. It can offer a feature, design or level of performance rivals lack, or build a reputation for service, ethics or brand image that others cannot match.
  4. Identifying the market shows who the likely buyers are and what they value, so development money is spent on something people will actually buy.
  5. Marketing raises awareness and persuades more customers to buy, and a stronger reputation lets the business sell more units or charge a higher price for each one.
  6. It needs to know what they need or want from the product, and how much they are willing and able to pay for it.
  7. It tells them that a product exists, what it does, where it can be bought and at what price, so they can make a considered decision.
  8. Marketing could identify which local customers are most likely to buy and promote the bakery to them, so more people know it exists and choose it instead of a rival.
  9. Customers who buy for the distinctive feature are less willing to switch on price alone, so the business can hold its sales without matching the cut and losing margin.
13
PeopleQuestions
People
Full-time, part-time, permanent and temporary contracts
  1. Define full-time working.
  2. What is part-time work?
  3. Distinguish between a permanent contract and a temporary contract.
  4. What is a fixed-term contract?
  5. State two reasons a restaurant might employ mainly part-time staff.
  6. What are two situations in which a business would recruit on a temporary contract?
  7. What is one benefit to an employee of working part-time?
  8. What is one drawback to an employee of working part-time?
  9. Why might temporary staff be less productive than permanent staff?
34
PeopleAnswers
Answers
Full-time, part-time, permanent and temporary contracts
  1. Full-time working means an employee works the business's normal full working week, typically around 35 to 40 hours.
  2. Part-time work is employment on fewer hours than the business's normal full working week.
  3. A permanent contract has no agreed end date and continues until either side ends it, while a temporary contract runs for a fixed period or until a particular task is finished.
  4. A fixed-term contract is a temporary contract that ends on an agreed date or when a stated project or period of cover is complete.
  5. It can match staffing to busy meal times, and it can cover a seven-day week without paying for hours when the restaurant is quiet.
  6. To cover maternity or long-term sick leave, and to staff a seasonal peak such as Christmas trading.
  7. Paid work can be fitted around study, caring responsibilities or another job, which can make employment possible at all.
  8. Total earnings and pension contributions are lower, and part-time staff are more often passed over for training and promotion.
  9. They know the systems, products and customers less well and have less incentive to invest effort in a job that is ending, so they take longer to reach full output.
35
External InfluencesQuestions
External Influences
Demand, supply and the market mechanism
  1. What is a market in business terms?
  2. Define demand.
  3. Define supply.
  4. Why does the definition of demand require buyers to be able to pay, and not simply to want the product?
  5. Who makes up the demand side of a market?
  6. Who makes up the supply side of a market?
  7. What normally happens to the quantity demanded when a business raises its price and nothing else changes?
  8. What normally happens to the quantity supplied when the market price rises?
  9. What is meant by the equilibrium price in a market?
56
External InfluencesAnswers
Answers
Demand, supply and the market mechanism
  1. A market is any arrangement that brings buyers and sellers together so that a good or service can be exchanged for a price.
  2. Demand is the quantity of a good or service that buyers are willing and able to purchase at a given price over a period of time.
  3. Supply is the quantity of a good or service that sellers are willing and able to offer for sale at a given price over a period of time.
  4. Wanting a product is not demand unless the consumer also has the money to buy it, so demand measures spending power rather than desire.
  5. The demand side is made up of the consumers, households and other businesses that buy the product.
  6. The supply side is made up of the businesses that produce the product and offer it for sale.
  7. Quantity demanded usually falls, because some buyers switch to substitutes and others stop buying altogether.
  8. Quantity supplied usually rises, because a higher price makes it profitable for businesses to produce and sell more.
  9. The equilibrium price is the price at which the quantity buyers want to buy equals the quantity sellers want to sell, so there is neither a shortage nor a surplus.
57
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2,383
questions
164 subtopics

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2,383 questions
Across 164 subtopics, every one of them from specification H436.
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Print it, or work from a screen with a notebook beside you.
Answers after, not beside
Covering the answers is a matter of not turning the page, which is what makes the closed-book pass possible.

How the guide is worked

Answering a question from memory stores it far better than reading the answer again. The guide runs that as a fixed procedure on one subtopic at a time, about twenty minutes a session.

  1. Step 1 · Closed book

    Cover the answers. Work through one subtopic and write down what you can. Leave blanks where you have nothing.

  2. Step 2 · Open book

    Go back to the top. Read each printed answer and write it out in full, including the ones you had right.

  3. Step 3 · Closed book again

    Same questions, same order, from memory. The gap between pass one and pass three is the session result.

Read the full method, the return schedule and the research behind it.

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